Over the past half-decade, the hip-hop scene has been transformed into a breeding ground for virality. Supernova artists like Silento and T-Wayne vanish from the airwaves before the blink of an eye, and their one-hit wonders never seem to lead to continued success.
Several weeks ago, we discovered an artist that is gradually emerging as a significant rapping force, and his name is Choo Jackson.
We found this rising star through his 12/12 prospective performance at the Fillmore in support of Mac Miller‘s GO:OD AM Tour. As this show grows closer, we’ve developed a strong connection with Choo and his incredible music. We reviewed his Broken Hearts Make Money project, and the collaborative sound of 90’s alt-rock and modern hip-hop has garnered our full attention.
So, when Choo dropped this new track, “Family First”, with production from the ingenious Christo, you know we had to give it a proper nod. This record has solidified our belief that Choo Jackson is here to stay. His flow during both the verses and chorus revive the coolness of rapping. Choo is so laid back when he rhymes, it gives the listener a feeling of tranquility as he moves from line to line. Thematically, this song has to do with Choo sticking with his roots as he proceeds on his meteoric ascension to hip-hop fame.
Follow along with us this Saturday on Snapchat and Twitter as we will be personally covering Choo Jackson in his supporting performance to Mac Miller at the Fillmore Philadelphia: @themusies